Positioning Statement Worksheet (with Examples)

Get Clear on Your Personal Brand

Being a solopreneur is hard enough. Unclear messaging shouldn’t be holding you back.

This free worksheet will help you craft a clear, one-sentence summary of your brand.

With over 20 years of brand design experience, I created this tool to help you:

• Stay aligned with your mission and values, so your brand always feels true to you
• Speak with confidence about your services and what sets you apart
• Make smarter marketing decisions and start attracting your ideal clients

This Notion-based worksheet walks you through 4 simple but powerful questions:

1. Who do you help?
2. What do you do for them?
3. How do you do it?
4. Why should they care?

Each question includes step-by-step prompts and real examples to guide you.

By the end, you’ll have a clear, memorable brand statement that resonates with the people you want to serve.

Most freelancers and coaches never take the time to do this.

So having a clear position puts you way ahead of the rest.

Ready to make your brand work for you?

👉 Tap “I want this,” enter your email, and you’ll get instant access to the worksheet in Notion (don’t worry, Notion is free too).

If you have any questions about this worksheet or your branding, you can contact me on my website.