Positioning Statement Worksheet (+ Examples)

Get a Competitive Edge by Defining Your Personal Brand

Discover the key to successful solopreneurship with this Free Positioning Worksheet...

With 20+ years of brand design experience, I've crafted a simple and effective tool to help you:

• Stay focused on your mission and core values, ensuring a strong brand foundation
• Boost your confidence in pitching your services by knowing exactly what sets you apart
• Simplify decision-making when marketing yourself, so you can start landing your dream clients

This easy-to-use worksheet will help you craft a clear, one-sentence summary of your solo brand.

💡 Each questions includes step-by-step guidance and examples.

In case you weren't aware...

Most solopreneurs aren’t even thinking about their positioning 😳

Having clear messaging gives you a HUGE competitive advantage over other freelancers and coaches.

🎯 So you can be the go-to person for the thing you do — and start charging more for doing it.

What's included?

This Notion file walks you through four crucial questions for branding yourself:

1. Who do you help?
2. What do you do to help them?
3. How exactly do you help them?
4. Why should they care?

Then combine these to craft a concise, powerful summary — that captures the essence of your brand.

Start landing your dream clients...

Join the others who have found clarity from this actionable worksheet...

👉 Click "I want this", enter your email, and you'll get to a Notion doc you can duplicate for free.

(Notion is also free and easy to sign up if you don’t have an account.)

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If you have questions about this worksheet or your branding, you can reach me on my site.